Maximise your revenue with Ctoutvert’s Revenue Management module
In a dynamic market, Revenue Management helps you adapt your pricing by analysing your data and past trends. With Ctoutvert, you can anticipate, adjust and maximise your revenue with a comprehensive solution.
What is Business Intelligence – Revenue Management?
Revenue Management is a strategic approach aimed at selling the right product to the right customer at the right time and at the right price. Originally developed in the hotel sector, it has expanded intothe outdoor accommodation sector (HPA), providing campsites and holiday villages with management tools to optimise their occupancy rates and pricing policies.
- Optimising occupancy rates
- Better anticipate demand
- Adjust rates and restrictions in real time
- Boost revenue
Why choose our Revenue Management solution?
Analyse your booking data
Keep a close eye on your bookings, view your performance metrics and identify periods of high or low demand. Filter, compare and save your favourite views.
Automatic data import
Access up to three years of historical data to enhance your analysis and gain a better understanding of customer behaviour. Your data is centralised, eliminating the need for manual entry and reducing the risk of errors.
Compatibility with 6 PMS systems
Connect your PMS to Ctoutvert to get a comprehensive, up-to-date overview of your business. Our automated gateways ensure seamless and reliable synchronisation of your data.
Informed decision-making
Use hard data to develop and refine your business strategy. Every Tuesday, you’ll automatically receive your alerts report and a summary of all your activity.
Key features of Ctoutvert’s RM solution
Data analysis and dynamic dashboards
Track your performance in real time using clear, customisable dashboards. Make decisions based on reliable, up-to-date data.
Data analysis and dynamic dashboards
Our Revenue Management tool stands out for its ability to collect, reprocess, standardise and compare historical data covering a period of up to three years, whilst comparing it with current performance. This solution is tailored to the specific marketing needs of campsites (linear, allotments, residents, subletting, etc.).
This in-depth analysis provides you with a clear and accurate overview of your current and past performance, allowing you to easily identify seasonal trends, periods of low occupancy and opportunities for growth. Thanks to intuitive and detailed dashboards, you can track your revenue trends in real time, optimise your rates based on demand and anticipate market fluctuations.
What’s more, our tool includes advanced features such as forecasts based on artificial intelligence algorithms, helping you make informed decisions to maximise your revenue and improve the customer experience.
Features included
Boost your sales with a clear picture of your booking trends
- Booking Windows
Identify the key periods when your customers make bookings so you can better anticipate demand and tailor your marketing campaigns. - Monitoring booking trends Analyse ramp-up, pick-up and peaks in activity to adjust your actions in real time.
Monitor your performance in real time
- Dynamic dashboards
Access interactive views of sales performance, occupancy rates and distribution channels, with filters by product, week or season. - Key metrics and export
Track your key KPIs (turnover, stays, nights, average price) and export your tables to Excel for in-depth analysis
Get to know your customers better so you can target them more effectively
- Comprehensive customer analysis
See where your customers come from (by country, region or county) and take targeted action using loyalty metrics.
Dynamic Pricing and Yield Management
Adjust your prices in line with demand and competition using our Yield Management module.
This module is part of the Business Intelligence – Revenue Management – Yield Management suite. At the start of the season, the property defines its pricing strategies based on occupancy rates and its marketing schedule. As the season progresses, our tool automatically generates precise recommendations that you simply need to approve, and rates are automatically updated in Secureholiday.
From your pricing management interface, access all the key indicators needed for informed decision-making, giving you a clear strategic overview of your performance. Modify all your restrictions directly from your interface—length of stay, arrival and departure dates (NEW)—and the update is automatic in Secureholiday and in the PMS systems connected via the pricing link (Naxi and Applicamp)
Our solution also ensures seamless rate synchronisation between Secureholiday and certain PMS systems, guaranteeing complete consistency in the management of your bookings and revenue.
The benefits of yield management
Maximise your income effortlessly
- Dynamic pricing: Set pricing rules based on occupancy thresholds and apply weekday-specific multipliers to automatically adjust your prices.
- Automated recommendations: Receive alerts if you’re filling up too quickly… Automated detection of rate adjustments needed based on your occupancy levels and adaptation of your strategy in just a few clicks.
Save time with centralised management
- Simplified rate and rate restriction updates: Adjust them in real time to maximise your revenue through centralised management of your rate plans. Modify these from the Yield console and instantly update them in Secureholiday and your PMS.
- Connection with compatible PMS systems: Benefit from automatic rate import, with no need for re-entry, with Inaxel, Applicamp and Osmozis.
Stay in control whilst delegating the analysis
- Autonomous management: Always stay in control of your decisions with an interface that displays all your key performance indicators: the tool makes suggestions, you make the decisions.
PMS Connectivity – Instant Import
Thanks to our PMS gateways, your establishment will instantly upload its rates to Secureholiday and its PMS. No need to re-enter data, and no data gaps. Everything is synchronised automatically.
AI-powered forecasts: Anticipate demand
Thanks toArtificial Intelligence (AI), our solution revolutionises your sales management by providing accurate and reliable predictions of your future performance. By incorporating advanced machine learning algorithms, our tool conducts an in-depth analysis of historical data and current trends to anticipate booking behaviour by source market.
This enables you to identify the most promising markets and adapt your sales strategies accordingly. These forecasts allow youto better understand fluctuations in demand,optimise your resources and maximise your revenue.
Furthermore, our solution provides you with detailed insights into customer preferences, helping you to personalise your offers and enhance customer satisfaction.
The benefits of Artificial Intelligence
Plan your season with precision
- Sales and turnover forecasts: Anticipate how your season will pan out using two robust, complementary AI models to ensure your forecasts are reliable.
- Smart clustering: Compare your performance against that of a group of campsites with similar marketing patterns and infrastructure, as identified by AI, to understand your business dynamics.
Target your audience more effectively, spend less
- Analysis of catchment areas: Identify promising markets to launch targeted campaigns at the right time.
- Customer query analysis: Using Elasticsearch, identify the types of products being searched for, length of stay and peaks in interest.
Manage your business in line with actual market demand
- Advanced demand analysis: View tables showing trends in search queries, broken down by month of stay, product, duration and origin.
Ready to transform your pricing strategy and boost your revenue?
Contact our team today for a personalised demonstration of our revenue management solution. Find out how Ctoutvert can help you achieve your business goals and deliver an exceptional customer experience.