Anticipate, analyse and make decisions with our Artificial Intelligence module
Holidaymakers’ behaviour is changing rapidly. Booking peaks are unpredictable, overseas markets are shifting, and your forecasts need to adapt. With Ctoutvert’s AI module, you gain access to apredictive analytics layer integrated into your RM-BI suite. You can visualise, anticipate and trigger concrete actions based on reliable data, updated in real time. The Artificial Intelligence module is a real lever for boosting your performance, refining your strategy and gaining agility.
Who is the Ctoutvert AI module designed for?
Our Artificial Intelligence module is reserved for users of the Premium Individual Pack, as it relies on booking queries collected via Elasticsearch, which is only available to properties that have activated Secureholiday online booking. Ctoutvert’s Artificial Intelligence does not make decisions for you. Using machine learning algorithms, it observes, learns, calculates, compares and alerts you so that you can then, if you wish, make the right choices more quickly and with greater confidence.
Prerequisites:
- You must have online booking via Secureholiday: Premium Individual Package and have a full marketing season’s history.
The key features of our Artificial Intelligence
Economic outlook
Assess your short- and medium-term situation in relation to your sector and the wider market.
Sales and turnover forecasts
Anticipate the increase in bookings and turnover using two distinct AI models.
Analysis of the catchment area
Track engagement trends over 14 and 28 days by country to find out when and where to target your campaigns.
Elasticsearch
Analyse online searches relating to your establishment: dates, products, durations, types, trends in demand, etc.
Intelligent clustering
Compare your performance with a group of establishments that have similar sales patterns and infrastructure to help you refine your business decisions.
Market conditions: Compare your performance against the cluster and the market
The Economic Conditions module allows you to:
- Identify peaks in demand and its current momentum
- Compare your results with those of a cluster of comparable establishments and with market trends
- Identify the types of demand from online users: period, products and length of stay
- View the average number of offers available for the desired stay period
- Understand trends in the likelihood of enquiries converting into bookings
Catchment areas: Accurately forecasting demand
The Catchment Areas module allows you to:
- Understand the predicted trend in the number of bookings per catchment area compared to the previous 14 and 28 days
- Identify markets that are growing (or declining)
- Tailor your marketing activities to the trends in source markets
- Know when to follow up with a target audience, before demand drops
Predictive sales: Leveraging real-time customer searches
Ctoutvert’s AI uses two distinct models to predict sales for the current trading season, in terms of turnover and bookings. Like all AI systems, it bases its predictions on the current economic climate and does not take into account major future events that could potentially have a significant impact on booking trends (pandemics, crises, etc.).
Ready to plan ahead rather than just go with the flow?
Unpredictable booking peaks, fluctuating international markets, real-time demand… Our Artificial Intelligence module observes, learns and alerts you, enabling you to make faster and more accurate decisions, backed by data. Contact us for a free demonstration and discover everything our solution has to offer.