CRM Package: automate, personalise and build customer loyalty
Managing and nurturing customer relationships has become essential for maximising your direct bookings. With Ctoutvert’s CRM Pack, you can centralise, automate and optimise your communications throughout the customer lifecycle: before, during and after their stay. Connected to Secureholiday and your PMS, this module turns your data into sales opportunities through targeted campaigns, automatic follow-ups and a personalised loyalty programme.
The key benefits of our solution
Connected to Secureholiday and your PMS, this module turns your data into business opportunities through targeted campaigns, automated follow-ups and a personalised loyalty programme.
Designed for outdoor accommodation providers, the CRM Pack allows you to build a personalised relationship with your customers and prospects. The CRM Pack is much more than just a CRM:
- Seamless integration between Secureholiday and your PMS: customer information is automatically fed into the tool, so there’s no need to import databases.
- Easy to use and suitable for all establishments: the CRM interface is highly intuitive and visual, allowing you to create emails that are both engaging and sales-oriented, whilst also showcasing available holiday offers.
- Automation of email campaigns, newsletters and special offers: You can segment and target specific customer groups directly within the tool, based on your occupancy needs.
Our key features
Centralisation & Connectivity
- Enhanced database: Real-time connection to your PMS and automatic data import from Secureholiday.
- Training and support: Comprehensive training, technical support hotline and advice.
Targeting & Automation
- Targeting and personalisation: Advanced segmentation and automated follow-ups.
- Personalised emails and text messages for stays: Messages before, during and after the stay.
- A variety of newsletter scenarios: Several scenarios to tailor your sales strategy.
Acquisition & Performance
- Acquisition and retention: Capturing new leads and following up on abandoned baskets, with widgets available to integrate into the website.
- Performance analysis: Detailed dashboards to evaluate campaign conversion rates.
The 4 types of mailings that can be created using the tool
Why? To retain your long-standing customers over time, to forecast your sales, to offer them other stays and services, and to get them talking about you!
With loyalty emails, you maintain an active connection with your customer base and can offer them specific deals.
You’ll be able to boost occupancy during your quieter periods with targeted campaigns at the right time, aimed at the right audience!
Loyalty program
Encourage your customers to come back
Ctoutvert’s CRM includes a customisable customer loyalty scheme. Every euro spent earns points, which your customers can redeem as a discount on their next stay. This scheme encourages your customers to return more often, thereby increasing your revenue and strengthening their loyalty. Don’t let them leave without encouraging them to come back!
- Build customer loyalty
- Maximise your revenue
The benefits for your organisation
- Attract more customers, all year round
Target the right times (peak or off-peak season) to boost bookings. Automated management = optimised ROI. - Build long-term customer loyalty
Offer exclusive benefits via newsletters (discounts, gifts, etc.) to encourage them to return more often and reduce the temptation to look elsewhere - Extremely simple to set up
All it takes is a sign-up link to activate your loyalty programme: simply embed it on your website or in your emails.
The benefits for your customers
- Earn pointswhen you book.
Every euro spent = points towards future stays. Exclusive rewards and clear tracking: your customers feel valued. - Book in a flash
Integrated into the booking process, the loyalty programme pre-fills customer details and enables quick and seamless booking - Receive regular updates
Personalised offers, exclusive information, points tracking… Your CRM strengthens the relationship and encourages them to return.
Tailored support
Ctoutvert takes care of everything
Having a CRM tool and taking the time to make the most of it is a sure-fire way to ensure success in your communication, customer loyalty and customer acquisition strategies.
For all business owners who are short of time, staff, ideas or inspiration, we have developed services to support them in using this tool.
With our CRM support option, our teams create and manage your newsletters. Our experts will draw up your seasonal communication plan, as well as handle the drafting of your newsletters, their translation, image editing, text entry, links… and sending them out! This is ideal for maximising the impact and revenue of your campaigns without any extra effort on your part. Our expertise significantly improves your conversion rates and frees up your valuable time. Meanwhile, you can focus on your other tasks and look forward to bookings and customers!
Features at a glance
Communication plan
Drafting and formatting of content for up to six newsletters per year
Translation of texts into up to four languages
Image configuration and editing
Configuring and activating newsletters
Annual review and performance review
Ready to turn your customers into regulars?
Before, during and after their stay, stay in touch with your guests through targeted campaigns, automated reminders and a personalised loyalty programme. The CRM Pack turns your data into direct bookings. Contact us for a free demonstration and discover everything our solution has to offer.